Privacy Policy – Dhaari Sutra

This Privacy Policy explains how Dhaari Sutra ("we", "us", "our") collects, uses, stores, and protects your personal information when you visit or shop on dhaarisutra.com, in accordance with the Digital Personal Data Protection Act, 2023 and applicable Indian IT rules.

1. Information We Collect

Personal details you provide: name, email address, phone number, delivery address, and password/OTP when you create an account or place an order.
Order details: products purchased, order value, and payment method (we do not store your full card/UPI details — these are processed securely by our payment gateway partner).
Automatically collected data: IP address, browser type, device information, and browsing behaviour on our website, via cookies and similar technologies.
Communications: messages you send us via Contact Us, email, or customer support channels.

2. How We Use Your Information

To process and deliver your orders, including sharing your name, address, and phone number with our courier/logistics partners.
To send order confirmations, shipping updates, and delivery notifications via SMS, email, or WhatsApp.
To respond to customer support queries and resolve complaints.
To send promotional offers and new-arrival updates, only if you have opted in (e.g. via the newsletter); you may unsubscribe at any time.
To improve our website, product range, and customer experience through aggregated, non-identifying analytics.
To prevent fraud and comply with legal obligations.

3. Sharing of Information

We do not sell your personal information to third parties. We may share your data only with:

Courier and logistics partners, to deliver your order.
Payment gateway providers, to process payments securely.
Service providers who help us run the website (e.g. hosting, SMS/email providers), under confidentiality obligations.
Government or law enforcement authorities, where required by applicable law.

4. Cookies

Our website uses cookies to keep you signed in, remember your cart, and understand how visitors use our site. You can disable cookies in your browser settings, though some features (like cart and checkout) may not work properly without them.

5. Data Security

We use reasonable technical and organisational measures to protect your personal data from unauthorised access, alteration, or disclosure. However, no method of transmission over the internet is 100% secure, and we cannot guarantee absolute security.

6. Data Retention

We retain your personal information for as long as your account is active or as needed to fulfil orders, comply with legal obligations, resolve disputes, and enforce our agreements.

7. Your Rights

You may, at any time, request to:

Access or correct the personal information we hold about you
Withdraw consent for promotional communications
Request deletion of your account and associated data, subject to legal retention requirements

To exercise these rights, please contact us using the details in Section 9 below.

8. Children's Privacy

Our services are not directed at individuals under 18. Accounts for minors should be created and used only with the involvement of a parent or legal guardian.

9. Contact Us

Dhaari Sutra
Email: support@dhaarisutra.com
Phone: +91-9501327316
Address: #804, Metro Height Aristo, 56 VIP Road, Zirakpur, Punjab – 160104

10. Changes to This Policy

We may update this Privacy Policy from time to time. Any changes will be posted on this page with a revised effective date. Continued use of our website after changes are posted constitutes acceptance of the updated policy.